1# Aim to communicate!
2# Make tailored projects.
3# Look for answers in improbable places.
4# Drive & intuition will lead to new paths.
5# Experimentation is the basis of the work.
6# Strong concepts are the storyline of great implementations.
7# Research, analysis, strategy & planning.
8# Be available, assertive & most of all have a vision.
9# Listen, educate & involve clients through the creative process.
10# The goal is to reach people: client, partners, consumer.